If you’ve been hanging around this corner of the internet (aka the Proposify blog) for any length of time longer than a minute, you’ll know that we’re big fans of using templates, especially for proposals. How can we make authenticity coexist with automation? Don’t worry, I have a solution for that, too. And those who gave again gave more than the average donationĪnd now you’re thinking that hand-written notes are great and all but you don’t want to add another non-selling task to your sales team’s daily activities. When they sent handwritten thank-you notes to half of all recent first-time donors, they found that the ones who received a note were 38 percent more likely to give again than those who didn’t receive one.
Here’s an interesting A/B test from philanthropy platform Donors Choose. What about some data or something before I break out a pen and start writing? I hear you. I know what you’re thinking-this is all anecdotal.
That speaks volumes about how much the notes are delighting Chewy’s customers and others. These cute notes are such a big hit that if you search for them on Google, one of the results on the first page is a Facebook post from a customer about the note they received. And you’ve likely noticed them because their customers are posting about the handwritten notes that the company includes in their orders. If you’ve been on social media recently, you’ve probably come across a pet brand called Chewy. What’s the best way to do it?Ī handwritten note tends to make the most impact. So we’ve established that pretty much everybody likes to be thanked. What should I send? A letter? A note? An email? A text? It’s great to receive recognition and see your hard-working colleagues be recognized too. Then company Co-founder and CEO Kyle reads a bunch of them out loud at our monthly all-hands meeting and announces the winner.Įven though we don’t technically call them thank-you notes, it’s exactly what they are.
Everyone votes for the person they think is most deserving, but we also write a little note about how that employee has embodied the company values of positivity, integrity, empathy, and drive in their work. At Proposify, our employee of the month contest is peer-nominated. Some companies have an internal mechanism for this. Studies show that two out of three people would leave a job if they didn’t feel appreciated. Your employees and colleagues want to know they’re valued, too. And feeling unappreciated is the number 1 reason why people switch vendors.ĭon’t forget-it’s not just clients and suppliers who can feel this way. Raising customer retention rates by 5% has been shown to boost profits by up to 95%.This all leads to increased loyalty and reduced customer churn. After a positive experience, three out of four buyers would recommend a company to their peers.ģ.Good customer experience leads to more referrals.
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